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SwissTank at Events
The 4th of March is famous not only because of the fact that this is an International Open Data Day (you didn’t know that, did you? :)), but also because the Poly World Trade Center in Guangzhou gathered more than 800 exhibitors and 40,000 professional visitors at the exhibition GD Water in 2017. Swisstank has over 100 foreign companies in
In- and Outflow of Foreign Direct Investment
When reading the newspapers and following recent discussions, one might get the impression that Chinese foreign direct investment exceeds the incoming FDI by far. The following post aims to give an introduction to Chinese in- and outbound investment as well as summarizing recent trends and controversial projects. The majority of FDI to mainland China took place since the 1990s, especially in the last
3 basic tips for doing business in China
China attracts many businessmen due to its size and economic indicators and it seems difficult to resist to make rapidly acquaintance with Chinese colleagues. Let’s say that you are one of them. You read a lot of books about Chinese culture, language, customs and economic news reports, downloaded WeChat and added many Chinese colleagues there. You have begun negotiations with them and they have promised you good
China’s Social Media Landscape
There is an ever-growing number of channels and tools available for online marketing. As a large deal of Western platforms are not available in China without the use of a VPN or Chinese copycats serve local user’s demand better, this is a whole new world for foreign companies. In this section we’d like to introduce you to only the most
Invest in China – There isn’t just one way of doing it
Joint Venture, Strategic Alliance, Representative Office, WFOE – there are a lot of different options for a market entry in China. Which one is the best for your company and why should you invest in China at all? A few years ago, China was a target for foreign investment as it offered low labor costs and a huge, untapped market.
Market Research – More than “the art to google”?
There is no doubt that market research prior to any investment is of utmost importance in order to get a clear understanding of the industrial landscape, major players, competitors and recent trends. Without knowing the top customers and competitors as well as identifying the market success factors of the company, no one would risk a market entry. But how should this market
Pepsi – Brand experience through mobile games & apps
SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game
Paulaner Bräuhaus Guangzhou – Branding and Promotion
Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of
3CEMS – Reposition a market leader
Starting point 3CEMS, one of the biggest multinational EMC companies worldwide with 16’000 employees in Mainland China, Taiwan and the USA, focused mainly on operations when they contacted us in 2011. The building of a corporate identity, marketing design and online presence was less important to their business. SwissTank Mission As 3CEMS realized that due to the lack of online
Swisstank offers corporate international investment opportunities. It commits to introduce cutting-edge technology, brand heritage and some cultural innovation into China. We cooperate with local enterprises and help to transform and upgrade local industries.
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