Top Insights

There is an ever-growing number of channels and tools available for online marketing. As a large deal of Western platforms are not available in China without the use of a VPN or Chinese copycats serve local user’s demand better, this is a whole new world for foreign companies. In this section we’d like to introduce you to only the most

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There is no doubt that market research prior to any investment is of utmost importance in order to get a clear understanding of the industrial landscape, major players, competitors and recent trends. Without knowing the top customers and competitors as well as identifying the market success factors of the company, no one would risk a market entry. But how should this market

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SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game

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Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of

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